The making of a magical Christmas
formats and quantities to each store with accuracy."
Rosemary Dunn, Marketing Controller
The challenge
creative design production print in-store theatre window displays distribution pan-European installation compliance
The Disney Store Europe approached Lick to come up with a brand new design for their forthcoming Christmas 2007 campaign. The brief encompassed in store theatre, POS and window design with a strong identity, which could be applied across a broad range of media including advertising, online and brochures.
Our solution
We organised a number of brainstorming sessions with Disney Store to scope the overall project and explore creative opportunities. Central to the creative was the magical event of Christmas, which had to be delivered in true Disney style. 3D elements, reflective materials, and challenging creative were used to develop an exciting in store experience. Equally challenging was the logistical task of European wide distribution and store specific collation in a multitude of languages.
The results
The Directors of Disney Store were thrilled with the impact created through the stores and the overall strength of the Christmas campaign in 2007.
