“This display created unprecedented standout for a health and beauty product in a supermarket environment at Christmas. The modular design maximized placement opportunities, whilst the colours and graphics delivered strong brand messaging.”
POPAI (Point-Of-Purchase Advertising International) Grocery, Convenience & General
Customer needs + seasonal trends + grocery needs + Beiersdorf brand values
= a strategy to generate excitement and engagement around Christmas gifting. Our practical understanding of store requirements and consumer ‘gifting’ mind sets allowed us to create a modular solution with flexible stock holding and dominant visibility instore.
We produced the complete campaign strategy for NIVEA from concept through to implementation with a fierce commitment to excellence.
Using our direct manufacturing capabilities we reduced links in the supply chain and executed a fully flexible display solution that was customised across 62 stores.
In partnership with Beiersdorf, we brought a category-enhancing campaign to retailers, fully customised to their individual store needs. The campaign was managed by our proprietary technology WorkstreamX, giving the team absolute control and visibility of all aspects from digital asset management through to implementation.
An average sales increase per participating store of 131%. Excellent customer and store feedback.
Award winning creative: POPAI Gold Award 2018 (Seasonal & Signage)