Customer needs + seasonal trends + category activations
= a strategy to deliver a key seasonal event to drive customer engagement and drive sales. We created powerful visuals and sought innovative display solutions to influence customer mind-sets and challenge customer behaviour.
We produced the complete retail campaign using our state-of-the-art integrated production and print management supported by our workflow and campaign management technology.
Our direct manufacturing capabilities facilitated a dynamic end-to-end service executing a full suite of POS to empower Tesco’s to take ownership of the Summer season.
The entire campaign was supported by our proprietary technology that allowed the team to control their print and digital requirements from management through to store, taking the hassle out of campaign management.
Tesco regained the leading Grocery retail market share in the 12-week period throughout the Summer. The campaign’s success resulted in a tactical TV advert.