Customer needs + Weetabix brand values + instore, outdoor and online
= a strategy to support an above-the-line and social media campaign to deliver a connected brand experience maximising customer engagement and bringing theatre to the ambient grocery sector.
Powerful visual communications to inspire new Weetabix eating opportunities and ingredient combinations.
We produced the complete campaign strategy from concept through to implementation using our end-to-end model to reduce the complexity of this award-winning, multi-channel campaign.
Using our direct manufacturing capabilities we reduced links in the supply chain and executed a full suite of POS using 2D and 3D elements including:
– shelf strips
– barker strips
– FSDUs (free-standing display units)
We maximised the effectiveness of this multi-channel campaign by utilising our knowledge and experience of the grocery sector to ensure the designs were practical and impactful. Our insight into shopper habits and customer needs drove decisions to place additional POS at multiple touch points to drive engagement and maximise impulse purchase opportunities.
58% sales uplift in participating stores. Excellent customer and store feedback. Award winning creative: POPAI Gold Awards 2017 (Grocery, Convenience & General Merchandise – Temporary Display).